Case Study
Arkea Bio Visual
Identity Rebrand
Scenario
Arkea Bio wanted an elevated, professional identity that reflected the seriousness of their mission to reduce methane emissions in cattle. They also needed a complete visual system—including a logo, imagery, and environmental design—that would strengthen their credibility and set them apart in the agri-biotech space.​
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My Role
I led the visual rebrand from concept to execution, designing a sleek new logo, curating and retouching a library of brand imagery, and creating internal wall art to bring the identity into their physical spaces. I also built out a full brand world and detailed guidelines, delivering a complete package of assets and templates to ensure consistency and usability across all applications.
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Challenges
The key challenge was balancing recognizability within the agri-biotech industry while still crafting something unique. Striking the right mix of professionalism, seriousness, and differentiation required careful design decisions to avoid the generic, clinical look common in the field.
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Results
The final brand elevated their presence with a polished, professional identity—one that established credibility, reinforced their mission, and gave them a distinctive voice in the sustainable biotech space.
